About Norwegian fashion hub

Founded in 2014, Norwegian Fashion Hub is as a peer-to-peer industry organization, facilitating cooperation between Norwegian lifestyle and fashion brands in a vast and complex business sector.

NFH is an arena for exchanging knowledge, providing unison solutions, mutual promotion and education. Our members gain access to a diverse portfolio of competence programs, such as webinars, seminars and educational courses. All programs are based on our members needs, now and for future development.

NFH is closely linked to the industry cluster NF&TA.

Focus areas

innovation and development

The organization aims at increasing competitiveness within the Norwegian fashion industry through competence development and facilitating innovation in the intersection between different industries and sectors. The organization works to increase the access to capital for growth and development, and to promote professional and responsible value chains in the industry.

positioning of the norwegian fashion industry

NFH works towards building the Norwegian fashion industry’s reputation and positioning among stakeholders such as the press, the government and the populace. We especially work on communicating Norwegian fashion as something reflecting Norwegian identity and way of life.

access to global markets

Fashion is a global industry and we are continuously taking Norwegian fashion abroad. Our international networks create opportunities for showcasing Norwegian Fashion, which in turn can increase international presence and sales. Through participating internationally we develop the reputation and the strategic positioning of the industry.

Our Team

Elin Kathrine Saunes

CEO
Her background is from media science, visual communication, innovation and business development, with a specialisation in clusters and entrepreneur- ship. She has developed the cluster since 2015.
elin@norwegianfashionhub.com
Paula Marie Potocnik

Projectcoordinator
She has experience from the fashion industry through her studies in fashion design and work at SoFI. Right now she is finishing her degree in Sustainability and Business Development which has focused on innovation, strategy and circular economy. This, together with her experience from the fashion industry, gives her an understanding of which challanges norwegian fashion brands can meet in terms of sustainability directives.
paula@nfta.no
Erlend Buflaten

He runs the Oslo-based artist management company 0102 Management. Over the last 10 years in the creative sector, Erlend has worked with branding, PR and business strategy, with a strong focus on global growth and new markets.
erlend@norwegianfashionhub.com
Benedicte Andrea Hansen

Communication
She has a background in marketing, content production and visual communication. Through education in art, the fashion industry and interaction design, she has gained experience on how to communicate across channels to a given target group.
benedicte@norwegianfashionhub.com